Hearing aids have evolved greatly over the last 50+ years. While all of them will help improve your hearing quality, there are differences between each type. Your Hearing Care Professional will help you find the hearing aid type that meets your hearing needs and design wants.


There are three main factors that go into choosing the right hearing aid type for you: hearing loss, ear anatomy, and your specific hearing needs.

Hearing loss ranges from mild (having trouble with certain sounds) to profound (can barely hear any sound). Some hearing aid types are more appropriate to specific levels of hearing loss. 

Each ear is unique, just like our fingerprint. Some types of hearing aids might fit better than the others, and those specificities are important drivers when choosing the type of device to wear.

A hearing care professional needs to assess your hearing and anatomical needs to address the most suitable features from different hearing aid technologies.


These are what most people think of when it comes to hearing aids. These devices wrap all electrical components inside its housing, which sits behind the ear. As amplified sound coming out of the BTE needs to reach the ear canal, a connection tube is used, which can either be a personalized earmold or an instant fit with a thin tube. BTE hearing aids are usually more powerful than other types and cover a wider range of hearing loss, from mild to profound. BTEs are easy to clean and handle, and normally offer longer battery life.

Discover our latest BTE model


They have become the most popular type of hearing aids because of a highly flexible and practical fitting.

With one of the electrical components (the receiver) sitting in the ear canal, connected by a wire to the remaining components wrapped in a small housing behind the ear, RIC hearing aids are commonly smaller than BTEs and the best solution for those seeking for discreet fitting.

Hearing losses from mild to severe can benefit from a RIC device, and thanks to a variety of instant fit options for ear tips, it can be fitted without a specific earmold.

Discover our latest RIC model


Personalized hearing aids, tailored accordingly to user's ear impression to deliver more comfort and audibility.

In-The-Ear (ITE) and In-The-Canal (ITC) hearing aids

Thanks to massive improvements in technology, hearing aids can be made so small that they sit right inside the ear with no pieces outside. That way, nothing will interfere with your glasses, mobile phone, or lifestyle. ITC hearing aids are slightly bigger than CIC but still discrete. An ITE hearing aid is slightly bigger than an ITC but may be easier to use for those with dexterity concerns. These hearing aids are best for those with mild to moderate hearing loss. They are easy to insert, can have wireless functionality, and have a longer battery run time than a smaller style.

Discover our latest ITC model

Completely-In-Canal (CIC) hearing aids

CIC hearing aids have a microphone, speaker and all the electrical components in between inserted all the way into the ear canal. If there‚Äôs not enough room in the ear, this fitting might not be ideal.  These hearing devices sit very deep in the ear canal, and are hardly seen from outside. They are meant to help with mild to moderate hearing losses. A customized production is made to fit the very unique anatomy of each ear.

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